Starting An Internet Business With The Right Tools
If you’re serious about making money on internet then you’ve to invest in all the tools that I’ve laid out here.
It’ll cost you about $100 or less but some tools you may get it for free on the internet and I’ll show you where to get it.
Tool #1 – Domain Name And Web Hosting
These are the basic tools for your online business that you should never go without.
Here’s why.
You need a point of contact that allows people to know where you are and a place to promote your product and distribute your promotional materials.
How much will it cost you?
A domain name will cost you under $10 a year.
But before you rush for your domain name, here’re some tips that you might want to take note on how to choose an ideal domain name:
- Keep the name as short as possible and avoid using special characters such as hyphens and underbars, so people can easily remember and type.
- A product name or your website name could be your domain name so when people think of your product or your website, they’ll know where to go.
- Aim for domain names with relevant keywords. This can give you the advantage in your search engines optimization.
- Choose ‘.com’ domains, it’ll cost more than other extensions but people have long associated with ‘.com’ on the internet. When people are searching for a website, they’ll usually type the website address with the ‘.com’ extension.
For a hosting account, there’re lots of options available. For a start, you can just grab a cheap hosting account that cost about $3 or less. Maybe you might want to try 3ix.com which I have been using for years and they even offers web hosting for only $1.
There’re places which provide free hosting however there’re limitations in these free accounts. But it’s still ok starting up using free hosting if you’re struggling for a start up capital but I would advise getting a paid account when your budget permits.
There’re also deals where you can get free domain names when purchase a hosting account for one flat fee but the disadvantage of these offers that you don’t have control over the administration of your domain name and if you decide to cancel your hosting account you’ll also lose your domain name. So if you’re using this option, you need to stick to it.
Tool #2 – Site Templates Or HTML Editor
Obviously you need to have contents on your site and a page to display it. So you need page editor software.
The good news is that many web hosting account provide free page editor where you can create and edit your website right in your browser.
But most marketers prefer to have it installed on their computer, and if you do a search on Google, you may find both free and paid software available.
If you’re looking for better option you could grab the top notch software like Frontpage or Dreamweaver that are really good but it’ll cost you.
For the beginner I would suggest using the free page editor either from your hosting account or if you wish to install the software on your computer, just grab any of the free software which are available on the internet and to help you in getting one right now you can grab My Free Website Builder.
Tool #3 – Autoresponder
If you want to know what an autoresponder is, just do a search on Google. You can get plenty of explanations from there that will tell you everything.
But what I can tell you is that this tool will automate the business for you and one of the tools that could help you to bring long term profits.
This is one of the most important business tools among all the others. So be sure to get a good quality autoresponder.
There’re 2 types of autoresponder and they are:
1. Autoresponder scripts.
You pay one time to purchase the scripts and you can use for as long as you wish. This is a money saver option but you might have a slight problem. The scripts need to be installing into your hosting account where you might find it hard if you don’t know how to do. For those who are using the free hosting, I’m afraid this will not work for you.
Another problem that you might encounter is should anything goes wrong with the autoresponder, you’ve to solve it on your own. In other words you’ve to maintain the autoresponder yourself.
2. Autoresponder provider.
Signing up with the autoresponder provider is the most preferred option by many marketers. All you need to do is to sign up for the service with the autoresponder provider and you can start using immediately.
There is no installing and maintaining on your part, just creating an account and it’s ready to use. Should anything go wrong, just call them and they’ll handle it for you.
But the service comes with a monthly fee and may also be a problem to some beginners, especially when capital is an issue. But if you ask me, I would recommend this option.
There’re sites that provide free autoresponder services but these free services will give you headaches down the line. It’s not well maintained and it may not work well, but still, there is nothing wrong using the free autoresponder.
But just to let you know, I’ve faced problems with the free autoresponder I’ve once used so try to avoid if possible.
Tool #4 – Link Tracking Software
Whenever you advertise your links, you need to track those links and see the results of your promotion.
You need to know the effectiveness of your marketing campaign. You need to know which advertisements really motivate people to click your link so you can make changes if it’s not doing well.
You’ll also need to know the effectiveness of the place where you advertise. You don’t want to waste your time advertising in a place that’s not giving you any results.
It’s really important to track your marketing campaign so you’ll know what works and what doesn’t.
There’re a lot of options for a tracking solution both free and paid. No matter which solution you intend to use, make sure it does a good job tracking your links.
I used a script called ‘Fast Click’ which I’ve downloaded for free but it have to be install in your hosting account. I’m not good in installing scripts but this script is really simple to install and there’s a guide given for installation and usage procedure. So far till now it has been working well for me.
If you want, you can download this script which available at http://www.successmarketingsolution.com/freedownloads
Tool #5 – Data Management Software
Eventually you’re going to have a lot of accounts online. You’ll have a lot of login IDs and passwords for your hosting account, autoresponder account etc…etc…
This is not essential but I highly recommend having it unless you can remember all your IDs and passwords.
I would suggest you to download the ‘Access Manager’ software at http://www.accessmanager.co.uk/ and this software allow you to store all your data and it also allow you to copy and drag usernames and password to web pages. You’ll no longer need typing things in.
Don’t worry this software is free to download.
Cheers.
Matt Kasmani
www.SuccessMarketingSolution.com
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