Before the web came along, classified ads can be seen on newspaper that we read everyday. Even when the internet came into this world, classified ads never did die with the web but instead they went online.

Today thousands of Classified Advertising websites can be seen on internet and one of the best I found so far is at http://www.craigslist.com/. This site is very popular with search engines and posting your ads on Craigslist can get pick up by search engines.

But you have to be careful though when posting your ads there as the community is self-moderating and could get your ads deleted if they think it’s a spam.

So read the rules before you start posting your ads and if you follow them, you’ll be safe.

Make your ads look professional, post it in the correct category and it will have the better chance getting accepted and your ads will be crawled by search engines spiders.

The best way to write your ads on Craigslist is to write in a similar way to writing articles but don’t have to be as long, and the rules to write good articles will also apply to when writing your ad copy on Craigslist, and that is:

• Use your keyword in the title.
• Use the keyword more often in the body.
• Use your keyword in the link text.

The purpose of doing these is to get the search engines spiders to find your ad and send visitors to your site. You’ll get visitors both from the search engines and from Craigslist users.

Oh by the way, it’s free for small business owners to post ads on Craigslist.

Good luck.

Matt Kasmani

www.SuccessMarketingSolution.com

The procedure of article marketing is simple:

• Write an article targeting at least one or two targeted keywords. Use the keyword in your title and often in the body.
• Your articles need to be about 350-500 words.
• Include an ‘author bio box’ at the bottom of your article with a link back to your website. So when someone reprints your article, your bio box will be there with it.
• Post it to article directories that rank high on search engines.

 Your articles can be about:

• Product review. Write about the product that you’ve used and give the pros and cons. Of course, the product should be the one that you are trying to promote.
• Article based on a list of links that you found to be useful.
• Lists of traffic generation methods.
• “Top Ten Marketing Tools”.
• List of mistakes marketers made.
• “How To” articles that help to solve problems.

 The list could go on. The best articles will be the one that present the solution to a problem.

After you have written an article, consider using a tool that ‘spins’ your article to various version so that each article directory that you submit have the different kind of articles.

Google doesn’t like duplicate content and submitting the same version of article will do a little help to bring traffic to your website. But with many different version using the same keyword, more of your articles can get pick up by search engines when someone search for your information.

Here’s the link where you can spin your articles:

http://www.jetsubmitter2.com/

Here are some of the best article directories that I found:

• http://www.goarticles.com/
• http://www.articlesbase.com/
• http://www.ultimatearticledirectory.com/
• http://www.articlesfactory.com/
• http://www.amazines.com/
• http://www.artipot.com/
• http://www.article-buzz.com/

Hope this helps.

Good luck.

Matt Kasmani

www.SuccessMarketingSolution.com

1. Your website will be place at the top in search engine directory.
2. You will get lots of visitors going to your website.

One of the methods that involve in determining of your website’s page rank is getting lots of links pointing to your website.

Search engines love pages with lots of incoming links especially a one-way inbound links, the one that come from pages that you don’t link back. An example of a one-way link will be an article that you submit to article directory where you have a link in your ‘author bio box’ that is pointing to your website.

So submitting your articles to many article directories will be a good thing for your website, building a one-way link pointing to your website. But of course this takes time.

I found a website that builds the one-way links for you at no cost. I’ve been using their services for years and so far till now it have been doing a good job.

You can find the website at Linkserp.com.

But getting the two-way link also helps. This is where you exchange links with other website owners and places their link in your website and in return they place your link on their website. You can find lots of website out there that are willing to do link exchange with you.

I would suggest that you build a separate page on your website to place links of others whenever you do a link exchange, and make sure you check the other webmaster’s website to see that they place your link there permanently.

Do leave your email address and maybe a message at that page saying that you are willing to do link exchange with others, so when other webmasters visit your website they will send you an email request to exchange links with you.

This link building process takes time. But doing a little everyday will grow your links to thousands and it worth.

Hope this information is useful to you.

Best of luck!

Matt Kasmani

www.SuccessMarketingSolution.com

Squidoo (http://www.squidoo.com/) is a powerful publishing platform that allows you to share your interests, build your online identity and credibility and connect with readers and friends.

It lets you to create lens or an information portal about any topic you want. You can create as many lenses as you wish in any topic or categories that you can think of.

Search engines love Squidoo and lenses that you created are also pages so it could get pick up by search engines.

If you provide good, helpful information in your niche, you could see huge traffic going to your website.

And take note of these factors when creating lenses at Squidoo.

• Use your main keyword in your lens title.
• Use your primary keyword for the URL.
• ‘Tag’ your lens with your keywords.
• Add RSS feed so your lens can become popular with search engines.
• Use graphics because it looks professional and increase clicks.
• Link your lenses to each other.
• Link your lenses to your website.

Good luck.

Matt Kasmani

www.SuccessMarketingSolution.com

Ebay (http://www.ebay.com/) has more than 100 million registered users and gets more traffic than Google does. It has a great potential traffic for you.

We all thought that ebay is only for selling old stuff that we don’t use any more but it actually can be a great place for you to get traffic going to your website.

This is how it works.

• Create a simple report about your niche. It can be a list of useful resources or useful marketing tools etc, anything that is very helpful for others to use on their marketing campaign. Make sure you place a link to your website in the report.
• Put up for auction at low price and sell for below $5.00 and include resale rights to your report.
• Create an ‘About Me’ page that has a link to your site and link the page to your auctions.
• When someone buys give the download link through email, that’s how the deal is done when you buy or sell on ebay. 

At most cases, people won’t mind spending a few bucks for something that is at a very low price and of course if they feel that your report is worth buying.

Your traffic will come from the buyers who see your link in the report. From people your buyers resell the report to and from people visiting your auction from the ‘About Me’ page.

Well, as you can see it’s a very simple strategy and most people don’t really know about it.

Hope this information is useful to you.

Good luck.

Matt Kasmani

www.SuccessMarketingSolution.com

As a marketer you should use forums to promote your product and to do so you just need to locate forums that are related to your niche and be part of that community.

Once you’ve sign up for a forum, you need to participate by posting information, answer questions, ask questions and tell people where to find good information. Post regularly so people in the forum get to know you and build your reputation.

The good way to use forums is to give the community useful information related to your niche and refer them to your website for more genuine helpful tips and hopefully they will buy something you offer from your website.

Don’t give them a hard sales pitch in your post, anyway most forums would not allow anyone to do pitching in their post. But you can promote through the forum signature which appears below your post, but it’s often the best strategy not to push your product directly from your signature but instead place a link pointing to your website that provide more helpful tips and promote from there.

By the way, when you place a link pointing to your website from your forum signature, it helps to increase the search engine ranking of your website.

Here are some tips on using forums successfully:

• Look for 5 highly targeted and active forums in your niche.
• Post to each forums 3 times per week and create a signature pointing to your website.
• Track the referrals to your site from that forum.
• If your website is not getting any referrals from that forum, change your signature.
• If changing signature doesn’t work well either, change forum.

Hope this information can be of great help to you.

Oh by the way, here are some lists of forums that I’ve found:

• http://www.internetmarketingforums.net/
• http://www.honestworkfromhomesuccess.com/
• http://www.wickedfire.com/
• http://forums.digitalpoint.com/
• http://www.warriorforum.com/
• http://forum.triphp.com/

Cheers.

Matt Kasmani

www.SuccessMarketingSolution.com

As of today there are millions of people from around the world are using blogs because creating a blog is as simple as clicking a button and following instructions. You can change the looks of your blog by simply switching the templates and adding contents such as banners, text links etc can be easily done with the help of the plug ins which can be downloaded for free.

That is why blogging can become a high powered tool for internet business and marketers should take the advantage.

One of the simplest ways to get your blog up and running is to use Google’s Blogger at http://www.blogger.com .

The good reason for using Blogger is that you don’t need to manage your blog because Google will be doing it for you. Another good reason is that your blog will get Google’s search engines spiders visiting on regular basis.

Once you have set up a blog you can start marketing your product on your blog and you can also use your blog to link back to your main website so as to increase the search engine ranking for your main site.

Google even allows people to create more that one blog and they purposely make it so simple to create one because getting people to create more blogs from Blogger gives Google more traffic. As for you, do take the advantage to create multiple blogs because you can use all your blogs to increase the numbers of links pointing to your main site that can really boost up the search engine ranking.

However creating more blogs can be a problem too because updating more than one blog is a pain in the neck. There’s a lot of writing involved. But this can be overcome by using a tool that designed to update thousands of blogs in minutes.

One such place that does this for you is at http://pixelpipe.com

On my next post I will give you another method that would also help to increase the search engine ranking for your main website, so do come back here again.

Cheers.

Matt Kasmani

www.SuccessMarketingSolution.com

Google’s Adwords (http://www.google.com/adwords) is one of the successful PPC engines we have today and is the largest among other PPC network on the internet.

Google’s Adwords ads are usually found on the right side of the page, you can see this whenever you search something in Google.

You can buy those ads from Google by bidding on your keywords. The more you bid on your keywords the higher your ad will appear in the list of Google’s Adwords.

You may think that it is good to bid more for higher spot but remember you pay per click and it can add up very quickly. It is good if you make sales from the clicks but not so great if nobody buys.

Here’s some advice on how to use Google Adwords that can prevent from digging on your credit card.

Set the parameters for your bid prices in small numbers of $25-50 for your daily budget and per click value of $0.05-0.10 for your keywords. Don’t be concern about what Google say that the small numbers of clicks you’ll get for five cents bid.

Google is trying to get you to bid more. You’ll know the actual amount of clicks you’ll get from experimentation.

Pick 5 or so keywords from the list that get healthiest amount of clicks for your low bids.

Hope this information can be useful to you but do come back here again for more tips.

Good luck.

Matt Kasmani

www.SuccessMarketingSolution.com

There’s a free keyword research tool at http://freekeywords.wordtracker.com/gtrends/ that can help you to find the keywords for your website. If you’re not sure how to use this keyword research tool, there is information on this blog itself which I’ve posted earlier that explained about how to use this tool. You can read it at http://successmarketingsolution.com/blog/2010/05/what-to-sell-on-internet.

Once you’ve found your suitable keywords, you need to check the PageRank on your competitor’s website that uses your keywords. But before that you need to install Google’s toolbar into your computer which can be downloaded at http://www.google.com/toolbar/. This toolbar will help you to check on your competitor’s page rank.

This is how the toolbar looks like after the installation and located at the top page when you browse the internet.

Let me give an example of what you should do.

Let’s say you are creating a site related to guitar. Your suitable keywords for your website are ‘free guitar music’, ‘free easy guitar music’ and ‘free guitar music for beginners’.

Head over to Google and type in one of your keyword into the search box. That will bring the list of your competitor’s websites.

Click on the #1 website and check its PageRank on the Google’s toolbar. See the red arrow.

If you want to use the keyword for your website, you need to be sure that your competitor’s website has the PageRank of 4 and below. But if the website has a PageRank of 6 and above, it’s probably not good to shoot for that keyword yet until you build some traffics on other less competitive keywords.

Once you have finished analyzing all your keywords, you can now start to collect your keyword related contents and create your website.

This is what you need to do when you start to design your website.

Step 1

Select a page title for your website which includes all your keywords. Based on your selected keywords that is ‘free guitar music’, ‘free easy guitar music’ and ‘free guitar music for beginner’, the ideal title for your website will be “Free And Easy Guitar Music For Beginners” which has the combination of all your keywords and at the same time cutting down the total number of words.

It’s not best to write “Free Guitar Music And Free Easy Guitar Music And Free Guitar Music For Beginners”. This is way too long for your title. Even though it has all your keywords but Google gives more weight on titles that has least amount of words.

Step 2

Add <h1> header tags with your primary keyword. You can think of your <h1> header tag as the title of your content which contain your main keywords and should be place at the top left hand side or top middle portion of your page.

Let me show you an example.

If you’re using FrontPage website editor, all you have to do is to highlight the text you want to make as <h1> header tag, then click the dropdown button (the red box) and select “Heading 1”.

Step 3

Add <h2> header tags with your secondary keyword. This can be thought of as a sub heading of your page which contains the second most important keyword and place towards top half of your webpage.

Step 4

Create the contents for your webpage and try to sprinkle your keywords throughout your copy but don’t over do it though. Write your contents in a natural way but try to include your keywords per 1-2 paragraphs.

Step 5

Use bolding, italicizing and underlining on some of your keywords in your content.

Step 6

Add your remaining keywords into <alt> image tag to the very top image in your website. This could be your website’s header graphic. You can even do the same thing to images if you have it on the body of your websites.

If you’re using FrontPage website editor, right click on the image, click ‘Picture Properties’, then click on ‘General’. You’ll find a box to write in your keywords. See example below.

That’s it, you’re done.

This process is also known as onpage optimization which can help to boost your website search engine ranking. Most people made a mistake by not doing these steps before they start creating their website and when they realize about the mistakes, they have to start all over again from the beginning, wasting a lot of time.

When you are analyzing your keywords it’s best to check on the top 5 websites from the list.

By the way, if you need website editor software, you can get for free at My Free Website Builder .

Cheers.

Matt Kasmani

www.SuccessMarketingSolution.com

It’ll cost you about $100 or less but some tools you may get it for free on the internet and I’ll show you where to get it.

Tool #1 – Domain Name And Web Hosting

These are the basic tools for your online business that you should never go without.

Here’s why.

You need a point of contact that allows people to know where you are and a place to promote your product and distribute your promotional materials.

How much will it cost you?

A domain name will cost you under $10 a year.

But before you rush for your domain name, here’re some tips that you might want to take note on how to choose an ideal domain name:

- Keep the name as short as possible and avoid using special characters such as hyphens and underbars, so people can easily remember and type.

- A product name or your website name could be your domain name so when people think of your product or your website, they’ll know where to go.

- Aim for domain names with relevant keywords. This can give you the advantage in your search engines optimization.

- Choose ‘.com’ domains, it’ll cost more than other extensions but people have long associated with ‘.com’ on the internet. When people are searching for a website, they’ll usually type the website address with the ‘.com’ extension.

For a hosting account, there’re lots of options available. For a start, you can just grab a cheap hosting account that cost about $3 or less. Maybe you might want to try 3ix.com which I have been using for years and they even offers web hosting for only $1.

There’re places which provide free hosting however there’re limitations in these free accounts. But it’s still ok starting up using free hosting if you’re struggling for a start up capital but I would advise getting a paid account when your budget permits.

There’re also deals where you can get free domain names when purchase a hosting account for one flat fee but the disadvantage of these offers that you don’t have control over the administration of your domain name and if you decide to cancel your hosting account you’ll also lose your domain name. So if you’re using this option, you need to stick to it.

Tool #2 – Site Templates Or HTML Editor

Obviously you need to have contents on your site and a page to display it. So you need page editor software.

The good news is that many web hosting account provide free page editor where you can create and edit your website right in your browser.

But most marketers prefer to have it installed on their computer, and if you do a search on Google, you may find both free and paid software available.

If you’re looking for better option you could grab the top notch software like Frontpage or Dreamweaver that are really good but it’ll cost you.

For the beginner I would suggest using the free page editor either from your hosting account or if you wish to install the software on your computer, just grab any of the free software which are available on the internet and to help you in getting one right now you can grab My Free Website Builder.

Tool #3 – Autoresponder

If you want to know what an autoresponder is, just do a search on Google. You can get plenty of explanations from there that will tell you everything.

But what I can tell you is that this tool will automate the business for you and one of the tools that could help you to bring long term profits.

This is one of the most important business tools among all the others. So be sure to get a good quality autoresponder.

There’re 2 types of autoresponder and they are:

1. Autoresponder scripts.

You pay one time to purchase the scripts and you can use for as long as you wish. This is a money saver option but you might have a slight problem. The scripts need to be installing into your hosting account where you might find it hard if you don’t know how to do. For those who are using the free hosting, I’m afraid this will not work for you.

Another problem that you might encounter is should anything goes wrong with the autoresponder, you’ve to solve it on your own. In other words you’ve to maintain the autoresponder yourself.

2. Autoresponder provider.

Signing up with the autoresponder provider is the most preferred option by many marketers. All you need to do is to sign up for the service with the autoresponder provider and you can start using immediately.

There is no installing and maintaining on your part, just creating an account and it’s ready to use. Should anything go wrong, just call them and they’ll handle it for you.

But the service comes with a monthly fee and may also be a problem to some beginners, especially when capital is an issue. But if you ask me, I would recommend this option.

There’re sites that provide free autoresponder services but these free services will give you headaches down the line. It’s not well maintained and it may not work well, but still, there is nothing wrong using the free autoresponder.

But just to let you know, I’ve faced problems with the free autoresponder I’ve once used so try to avoid if possible.

Tool #4 – Link Tracking Software

Whenever you advertise your links, you need to track those links and see the results of your promotion.

You need to know the effectiveness of your marketing campaign. You need to know which advertisements really motivate people to click your link so you can make changes if it’s not doing well.

You’ll also need to know the effectiveness of the place where you advertise. You don’t want to waste your time advertising in a place that’s not giving you any results.

It’s really important to track your marketing campaign so you’ll know what works and what doesn’t.

There’re a lot of options for a tracking solution both free and paid. No matter which solution you intend to use, make sure it does a good job tracking your links.

I used a script called ‘Fast Click’ which I’ve downloaded for free but it have to be install in your hosting account. I’m not good in installing scripts but this script is really simple to install and there’s a guide given for installation and usage procedure. So far till now it has been working well for me.

If you want, you can download this script which available at http://www.successmarketingsolution.com/freedownloads  

Tool #5 – Data Management Software

Eventually you’re going to have a lot of accounts online. You’ll have a lot of login IDs and passwords for your hosting account, autoresponder account etc…etc…

This is not essential but I highly recommend having it unless you can remember all your IDs and passwords.

I would suggest you to download the ‘Access Manager’ software at http://www.accessmanager.co.uk/ and this software allow you to store all your data and it also allow you to copy and drag usernames and password to web pages. You’ll no longer need typing things in.

Don’t worry this software is free to download.

Cheers.

Matt Kasmani
www.SuccessMarketingSolution.com