Success Marketing Solution

Before you start creating and collecting contents for your website, you need to look for some suitable keywords that are related to your website contents. The keywords that you will be choosing ought to be the one that has lots of searches that people made on search engines and with little competition for you to compete.

There’s a free keyword research tool at http://freekeywords.wordtracker.com/gtrends/ that can help you to find the keywords for your website. If you’re not sure how to use this keyword research tool, there is information on this blog itself which I’ve posted earlier that explained about how to use this tool. You can read it at http://successmarketingsolution.com/blog/2010/05/what-to-sell-on-internet.

Once you’ve found your suitable keywords, you need to check the PageRank on your competitor’s website that uses your keywords. But before that you need to install Google’s toolbar into your computer which can be downloaded at http://www.google.com/toolbar/. This toolbar will help you to check on your competitor’s page rank.

This is how the toolbar looks like after the installation and located at the top page when you browse the internet.

Let me give an example of what you should do.

Let’s say you are creating a site related to guitar. Your suitable keywords for your website are ‘free guitar music’, ‘free easy guitar music’ and ‘free guitar music for beginners’.

Head over to Google and type in one of your keyword into the search box. That will bring the list of your competitor’s websites.

Click on the #1 website and check its PageRank on the Google’s toolbar. See the red arrow.

If you want to use the keyword for your website, you need to be sure that your competitor’s website has the PageRank of 4 and below. But if the website has a PageRank of 6 and above, it’s probably not good to shoot for that keyword yet until you build some traffics on other less competitive keywords.

Once you have finished analyzing all your keywords, you can now start to collect your keyword related contents and create your website.

This is what you need to do when you start to design your website.

Step 1

Select a page title for your website which includes all your keywords. Based on your selected keywords that is ‘free guitar music’, ‘free easy guitar music’ and ‘free guitar music for beginner’, the ideal title for your website will be “Free And Easy Guitar Music For Beginners” which has the combination of all your keywords and at the same time cutting down the total number of words.

It’s not best to write “Free Guitar Music And Free Easy Guitar Music And Free Guitar Music For Beginners”. This is way too long for your title. Even though it has all your keywords but Google gives more weight on titles that has least amount of words.

Step 2

Add <h1> header tags with your primary keyword. You can think of your <h1> header tag as the title of your content which contain your main keywords and should be place at the top left hand side or top middle portion of your page.

Let me show you an example.

If you’re using FrontPage website editor, all you have to do is to highlight the text you want to make as <h1> header tag, then click the dropdown button (the red box) and select “Heading 1”.

Step 3

Add <h2> header tags with your secondary keyword. This can be thought of as a sub heading of your page which contains the second most important keyword and place towards top half of your webpage.

Step 4

Create the contents for your webpage and try to sprinkle your keywords throughout your copy but don’t over do it though. Write your contents in a natural way but try to include your keywords per 1-2 paragraphs.

Step 5

Use bolding, italicizing and underlining on some of your keywords in your content.

Step 6

Add your remaining keywords into <alt> image tag to the very top image in your website. This could be your website’s header graphic. You can even do the same thing to images if you have it on the body of your websites.

If you’re using FrontPage website editor, right click on the image, click ‘Picture Properties’, then click on ‘General’. You’ll find a box to write in your keywords. See example below.

That’s it, you’re done.

This process is also known as onpage optimization which can help to boost your website search engine ranking. Most people made a mistake by not doing these steps before they start creating their website and when they realize about the mistakes, they have to start all over again from the beginning, wasting a lot of time.

When you are analyzing your keywords it’s best to check on the top 5 websites from the list.

By the way, if you need website editor software, you can get for free at My Free Website Builder .

Cheers.

Matt Kasmani

www.SuccessMarketingSolution.com

If you’re serious about making money on internet then you’ve to invest in all the tools that I’ve laid out here.

It’ll cost you about $100 or less but some tools you may get it for free on the internet and I’ll show you where to get it.

Tool #1 – Domain Name And Web Hosting

These are the basic tools for your online business that you should never go without.

Here’s why.

You need a point of contact that allows people to know where you are and a place to promote your product and distribute your promotional materials.

How much will it cost you?

A domain name will cost you under $10 a year.

But before you rush for your domain name, here’re some tips that you might want to take note on how to choose an ideal domain name:

- Keep the name as short as possible and avoid using special characters such as hyphens and underbars, so people can easily remember and type.

- A product name or your website name could be your domain name so when people think of your product or your website, they’ll know where to go.

- Aim for domain names with relevant keywords. This can give you the advantage in your search engines optimization.

- Choose ‘.com’ domains, it’ll cost more than other extensions but people have long associated with ‘.com’ on the internet. When people are searching for a website, they’ll usually type the website address with the ‘.com’ extension.

For a hosting account, there’re lots of options available. For a start, you can just grab a cheap hosting account that cost about $3 or less. Maybe you might want to try 3ix.com which I have been using for years and they even offers web hosting for only $1.

There’re places which provide free hosting however there’re limitations in these free accounts. But it’s still ok starting up using free hosting if you’re struggling for a start up capital but I would advise getting a paid account when your budget permits.

There’re also deals where you can get free domain names when purchase a hosting account for one flat fee but the disadvantage of these offers that you don’t have control over the administration of your domain name and if you decide to cancel your hosting account you’ll also lose your domain name. So if you’re using this option, you need to stick to it.

Tool #2 – Site Templates Or HTML Editor

Obviously you need to have contents on your site and a page to display it. So you need page editor software.

The good news is that many web hosting account provide free page editor where you can create and edit your website right in your browser.

But most marketers prefer to have it installed on their computer, and if you do a search on Google, you may find both free and paid software available.

If you’re looking for better option you could grab the top notch software like Frontpage or Dreamweaver that are really good but it’ll cost you.

For the beginner I would suggest using the free page editor either from your hosting account or if you wish to install the software on your computer, just grab any of the free software which are available on the internet and to help you in getting one right now you can grab My Free Website Builder.

Tool #3 – Autoresponder

If you want to know what an autoresponder is, just do a search on Google. You can get plenty of explanations from there that will tell you everything.

But what I can tell you is that this tool will automate the business for you and one of the tools that could help you to bring long term profits.

This is one of the most important business tools among all the others. So be sure to get a good quality autoresponder.

There’re 2 types of autoresponder and they are:

1. Autoresponder scripts.

You pay one time to purchase the scripts and you can use for as long as you wish. This is a money saver option but you might have a slight problem. The scripts need to be installing into your hosting account where you might find it hard if you don’t know how to do. For those who are using the free hosting, I’m afraid this will not work for you.

Another problem that you might encounter is should anything goes wrong with the autoresponder, you’ve to solve it on your own. In other words you’ve to maintain the autoresponder yourself.

2. Autoresponder provider.

Signing up with the autoresponder provider is the most preferred option by many marketers. All you need to do is to sign up for the service with the autoresponder provider and you can start using immediately.

There is no installing and maintaining on your part, just creating an account and it’s ready to use. Should anything go wrong, just call them and they’ll handle it for you.

But the service comes with a monthly fee and may also be a problem to some beginners, especially when capital is an issue. But if you ask me, I would recommend this option.

There’re sites that provide free autoresponder services but these free services will give you headaches down the line. It’s not well maintained and it may not work well, but still, there is nothing wrong using the free autoresponder.

But just to let you know, I’ve faced problems with the free autoresponder I’ve once used so try to avoid if possible.

Tool #4 – Link Tracking Software

Whenever you advertise your links, you need to track those links and see the results of your promotion.

You need to know the effectiveness of your marketing campaign. You need to know which advertisements really motivate people to click your link so you can make changes if it’s not doing well.

You’ll also need to know the effectiveness of the place where you advertise. You don’t want to waste your time advertising in a place that’s not giving you any results.

It’s really important to track your marketing campaign so you’ll know what works and what doesn’t.

There’re a lot of options for a tracking solution both free and paid. No matter which solution you intend to use, make sure it does a good job tracking your links.

I used a script called ‘Fast Click’ which I’ve downloaded for free but it have to be install in your hosting account. I’m not good in installing scripts but this script is really simple to install and there’s a guide given for installation and usage procedure. So far till now it has been working well for me.

If you want, you can download this script which available at http://www.successmarketingsolution.com/freedownloads  

Tool #5 – Data Management Software

Eventually you’re going to have a lot of accounts online. You’ll have a lot of login IDs and passwords for your hosting account, autoresponder account etc…etc…

This is not essential but I highly recommend having it unless you can remember all your IDs and passwords.

I would suggest you to download the ‘Access Manager’ software at http://www.accessmanager.co.uk/ and this software allow you to store all your data and it also allow you to copy and drag usernames and password to web pages. You’ll no longer need typing things in.

Don’t worry this software is free to download.

Cheers.

Matt Kasmani
www.SuccessMarketingSolution.com

The good thing about doing business on internet is that you really don’t need a product of your own to begin.

If you want to start your online business immediately, you can sell products that are created by other people that did the hard work creating for you.

You got two ways. You can sell,

• resale rights products or
• affiliate products

Resale rights products are products you bought that have the licence to resell and you can resell for full profits.

Affiliate products are products that are offered for sale through partners (the affiliates) and for each successful sale achieved, the affiliates will be given commissions by the product owner.

Between these two, promoting affiliate products is by far the easiest and fastest approach. There are affiliates who made huge amount of money by promoting affiliate products alone.

However, there’s a downside. There are cases where some product owners don’t pay their affiliates on time and some didn’t pay at all. It stinks but this is a reality.

So I would recommend joining ClickBank at http://www.clickbank.com.

ClickBank offers more than 15,000 various kinds of products for affiliates to promote and never fail to pay their affiliates on time. ClickBank has a good reputation recommended by many.

You can search for products in ClickBank by clicking the ‘Marketplace’ link which is at the top and pick a category to browse the products available for you to promote.

Now here’s the tip.

When choosing a product from ClickBank look for gravity in the range of 60 – 100 because lower than 60 probably not so popular to sell well and above 100 probably too saturated in the market. This is just a guide and is not a ‘must do’ rules, but it can help you to focus on products you can promote with manageable competition.

It’s also better to choose products with ‘$/sale’ of more than $20 so that you can make profits after covering the cost of your paid advertising.

Now before I go, I would like to give a little advice on how you can truly make massive commissions and maintaining a long term internet business.

• Choose affiliate products that have a higher payout commissions.
• Build multiple streams of income by promoting multiple products.
• Look for more ways of increasing traffic and sales while lowering overhead and advertising costs.
• Maximizes the efficiency of one campaign before moving on to a new one.
• Build highly targeted and responsive list of your own subscribers and build trust with your list for long term relationship.

Cheers.

Matt Kasmani

www.SuccessMarketingSolution.com

Anything as long as you sells something,

• which have lots of people are searching for on the internet

• with little competition for you to compete

If you focus on niches which have these 2 criteria, then it’s the way to get profits quickly.

I would also recommend selling something that you are passionate about. Some niche that you are familiar with so it gives you the advantage when doing the marketing efforts later on. But still it should have the 2 criteria.

There’s an excellent free tool out there that can help you with this research.

You can find it at http://freekeywords.wordtracker.com/gtrends/ .

This is what the main page looks like.

This is really a fantastic tool. It can give you an idea of which niche that you can dominate at a profit. It also gives you the information of where you can find the products that you can be affiliated with.

Before you can start using this tool, you need to find good keywords that are related to your targeted niche. Keywords are words that are used by people that they typed in the search box in search engines. It can be a single word or a set of words.

Let’s take an example, and you are going to sell guitar on the internet. So the keyword that you will use can be ‘guitar’. Now head to the keyword tool and type in ‘guitar’ in the search box and click ‘Hit Me’. See example below.

The tool will list out 100 keywords related to the word ‘guitar’. Now let’s see the amount of searches that the word ‘guitar’ received.

It shows that in the past, it received about 6,794 searches. That is great and a niche that you would want to target, but this is only the first step.

Now you need to check on its competition, so click the icon on the right.

This is what you’ll see.

You know that the word ‘guitar’ already received 6,794 searches in the past, that’s the first great news. If your website is placed at #1 spot, you are going to receive a potential 65,968 visitors a day, that’s the second great news.

To be in #1 spot you need to compete with 184,000,000 websites, that’s not good and way too much competitors. It’s not that you can’t sell guitar but you’ll have a hard time competing against your competition and you need a lot of work to get your website to #1 spot.

So you should try something else. Let’s take another business approach. Maybe you would like to try selling music that can be played with a guitar.

So let’s go back to the main page and scroll down the list and check for any related keywords.

There’s keyword ‘free guitar music’ in the list. Now do the same thing as you did earlier.

This is what you’ll see.

This keyword received 393 searches in the past, and in #1 spot you will get 220 visitors a day with 22,700 websites to compete. This is wonderful, now you’ve found a niche that you can target at. The tool even recommends targeting a niche that has less than 30,000 competitions and more than 100 visitors a day.

Now you can start your internet business. You could set up a membership site where your site is going to provide free guitar music. You let your visitors to sign up for free and give them the option to upgrade their membership with a monthly fee so upgraded members will receive more quality items like training courses to hone up the skills to play better or the latest music. You can also include promoting guitars in your membership sites so members can also buy a guitar from you when they need it.

Here’s the video that will show you how this tool works.

This keyword research tool recommends you to dominate a niche that have less than 30,000 competing websites and more than 100 visitors a day, but I would not take this recommended numbers too seriously. If you would follow exactly what the tools suggested, it’ll take you some time to find a niche.

I would still go for a niche that have more than 30,000 competitions but not more than 100,000 competing websites, and less than 100 potential visitors but not lesser than 50.

Cheers.

Matt Kasmani

www.SuccessMarketingSolution.com

Doing a business on internet can be done by anyone. You just need to know how to read, know how to switch on and off the computer and know how to surf the web, and you are qualified to own an internet business.

But I have to say though that doing business on internet is not meant for everyone even if you have the highest education and superbly good in handling a computer than others.

Do you why?

To have a successful internet business need a certain attitude and character to make it work. You’ll encounter a great deal of uncertainty as you sharpen up your abilities and things can and will go wrong. So you need determination and patience to build up your internet business to see success.

Not all people have these temperaments inside them.

Marketers before you took years to see success. They experienced lots of mistakes and uncertainty, and even lose most of their own pocket money before they can make.

I’m not trying to scare you but this is the facts and you’ll experience it too. As I’ve already said, determination and patience will help you to pass through the difficulties and see success.

You might heard someone saying how you can easily make thousands or millions of dollars in a short period of time from internet business and you can even quit your job and be your own boss, well, it’s easy said than done.

Yes you could make thousands or millions of dollars but it may take years to achieve but that still depends if you’ve the determination and patience to make it.

So before you start here are few things I would recommend you to do:

• Expect mistakes and loses.
• Expect and visualize success.

Once you have your internet business running, here’s what you must do:

• Learn from the mistakes you’ve made.
• Practice the strategies you’ve learned and keep practicing till you get results.
• Keep up with the latest trends, tactics and marketing tools.

Good luck.

Matt Kasmani

www.SuccessMarketingSolution.com